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One particular type of follow-up email marketing which promotes your nonprofit’s brand and positive image includes the thank-you email.
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It’s important to give viewers content of value-a free guide, video, more resources, etc.-which help the audience to continue to learn and grow. This provides more information to the constituents, can include additional CTAs and encourages supporters to share their action with others.īy including a content offer in the email, Dare 2 Share grows their database and keeps the audience engaged with the material. If necessary, your NPO can even use a marketing automation system to build a pre-generated follow-up email.
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shows constituents your nonprofit organization feels excited about their involvement and wants to continue to build a relationship. This Dare 2 Share email marketing campaign does two things particularly well: (1) It follows up with a previously filled-out form by the constituent, and (2) it offers downloadable content to keep the constituent engaged.įollowing up with volunteers or donors after they have made a donation, signed up for an event, downloaded an offer, etc. SOFA’s message is concise, clear and engaging with a strong CTA which increases the CTR (click-through rate).al Awareness (SOFA) When creating an email marketing campaign for your nonprofit, events are an important tactic to recognize for awareness and involvement. It gives information about the event, encourages constituents to participate and-most importantly-has a large call-to-action button which viewers recognize and feel inclined to participate in. The Society for Financial Awareness email marketing campaign does a great job of using their email marketing lists to promote events to followers. The Society for Financial Awareness (SOFA) Their short, focused and visual email marketing message is especially useful to followers who engage with their smartphones.Ģ. Initiates a call to action (CTA) at the end of the email.Ĭharity: water communicates their organization’s mission-and how the donor helps engage the mission-in a clear and concise way, with simple images and easy-to-follow language.Shows donors how their donations are making an impact with a step-by-step guideline.Tells the organization’s story and promotes the brand.In this example, the NPO charity: water exemplifies three innovative email marketing tactics:
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It draws constituents in, captures their attention and encourages them to keep coming back to help advocate for your cause.Īre you interested in getting your nonprofit email marketing campaign up and running? Learn how to do email marketing by checking out this list of five nonprofit organization examples who rock at email marketing. It is essential for any nonprofit marketing plan.Īn effective email marketing campaign allows your NPO to build relationships with people who have already expressed interest in your cause. Personalized email marketing for your nonprofit organization (NPO) is 40 times more effective at acquiring new constituents than Facebook or Twitter, delivers six times higher transaction rates and has a return on investment of 3800% (Campaign Monitor).Įmail marketing personally reaches out to people, garners attention for your organization, raises funds for the cause, attracts talented employees, increases volunteer participation and inherently helps your nonprofit accomplish its goals.
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Whether it’s through social media, website promotion or virtual advertisements, your online marketing efforts have limitless potential.Īs a trend, email marketing has increased dramatically in popularity in recent years. With today’s technology, your nonprofit organization has a variety of options to take advantage of when marketing to potential constituents.